{"id":3359,"date":"2019-01-14T17:53:38","date_gmt":"2019-01-14T16:53:38","guid":{"rendered":"http:\/\/aam-asso.fr\/?p=3359"},"modified":"2026-07-07T15:04:52","modified_gmt":"2026-07-07T13:04:52","slug":"identite-et-valeurs-mutualistes","status":"publish","type":"post","link":"https:\/\/aam-asso.fr\/en\/publications-rapports\/identite-et-valeurs-mutualistes","title":{"rendered":"\u00c9tude sur l\u2019identit\u00e9 et les valeurs mutualistes"},"content":{"rendered":"\t\t
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Quels d\u00e9fis pour l\u2019identit\u00e9 et les valeurs mutualistes en 2019\u00a0?En 2018, les assureurs mutualistes ont su r\u00e9pondre concr\u00e8tement aux attentes de leurs soci\u00e9taires en conservant leurs singularit\u00e9s. En effet, l\u2019\u00e9tude men\u00e9e par l\u2019Association des assureurs mutualistes, en partenariat avec L\u2019Argus de l\u2019assurance, atteste que les fran\u00e7ais ont une bonne connaissance globale de l\u2019identit\u00e9 et des valeurs mutualistes. Aujourd\u2019hui, les diff\u00e9rents degr\u00e9s de perceptions du mod\u00e8le selon les g\u00e9n\u00e9rations, ainsi que les restructurations l\u00e9gislatives \u00e0 venir, notamment la loi Pacte qui red\u00e9finit l\u2019objet social de l\u2019entreprise, repr\u00e9sentent de nouvelles opportunit\u00e9s en faveur de la valorisation des caract\u00e9ristiques distinctives de cette famille de l\u2019\u00e9conomie sociale et solidaire (ESS).<\/p>

58% des fran\u00e7ais d\u00e9clarent conna\u00eetre la d\u00e9finition d\u2019une mutuelle d\u2019assurance<\/strong><\/p>

Dans un march\u00e9 de l\u2019assurance fortement concurrentiel, le mod\u00e8le mutualiste parvient \u00e0 se d\u00e9marquer en affirmant ses valeurs historiques. Ces deux typologies, soci\u00e9t\u00e9 d\u2019assurance mutualiste (code des assurances) et mutuelle de sant\u00e9 (code de la mutualit\u00e9) sont reconnues par 58% des fran\u00e7ais.
Toujours, fortement associ\u00e9e \u00e0 l\u2019assurance sant\u00e9 compl\u00e9mentaire, 55% d\u2019entre eux l\u2019associent majoritairement \u00e0 un organisme proposant des prestations en mati\u00e8re d\u2019assurance de personnes (sant\u00e9, pr\u00e9voyance et \u00e9pargne).
Cette connaissance s\u2019\u00e9tend \u00e0 d\u2019autres formes de contrats d\u2019assurance : 69% des r\u00e9pondants ayant souscrit \u00e0 un contrat auto ont conscience qu\u2019il rel\u00e8ve d\u2019une structure mutualiste ; lorsqu\u2019il s\u2019agit de leur contrat d\u2019habitation, 68% parviennent \u00e0 l\u2019associer au mod\u00e8le.<\/p>

Les mutuelles d\u2019assurance inspirent confiance aux fran\u00e7ais<\/strong><\/p>

Si la dimension financi\u00e8re est un crit\u00e8re d\u00e9terminant au moment de la s\u00e9lection de son assureur, la non-lucrativit\u00e9, le principe de solidarit\u00e9 et la gouvernance d\u00e9mocratique, qui sont au c\u0153ur des caract\u00e9ristiques intrins\u00e8ques d\u2019une mutuelle, sont des aspects essentiels qui rentrent aussi en consid\u00e9ration dans ce choix.
\u00c0 titre d\u2019exemple, la non-lucrativit\u00e9 du mod\u00e8le inspire confiance \u00e0 79% des r\u00e9pondants. 59% d\u2019entre eux jugent \u00e9galement que les mutuelles d\u2019assurance sont plus justes et \u00e9quitables d\u2019un point de vue tarifaire. Autant de principes privil\u00e9gi\u00e9s par le grand public, qui contribuent \u00e0 fa\u00e7onner une image positive \u00e0 l\u2019environnement mutualiste.
Cette confiance s\u2019\u00e9tend au-del\u00e0 du mod\u00e8le car 70% des fran\u00e7ais lui octroient la l\u00e9gitimit\u00e9 d\u2019avoir un r\u00f4le soci\u00e9tal \u00e0 jouer. Cet aspect place au centre de la diff\u00e9rentiation du mod\u00e8le mutualiste l\u2019\u00e9troite proximit\u00e9 qu\u2019il entretient avec ses soci\u00e9taires.<\/p>

Sensibiliser les Millenials \u00e0 des valeurs qu\u2019ils partagent<\/strong><\/p>

Les sp\u00e9cificit\u00e9s propres aux mutualistes sont donc reconnues et appr\u00e9ci\u00e9es par le grand public. Il subsiste toutefois une diff\u00e9rence de perception du mod\u00e8le selon les g\u00e9n\u00e9rations. Si 59% des baby-boomers (53-72 ans) et 57% de la g\u00e9n\u00e9ration silencieuse (73 ans et +) se d\u00e9finissent comme \u00e9tant des soci\u00e9taires au sein de leur soci\u00e9t\u00e9 d\u2019assurance, 74% des Millenials (18-34 ans) se per\u00e7oivent davantage comme des clients.
Un travail de sensibilisation est \u00e0 engager aupr\u00e8s de cette g\u00e9n\u00e9ration, qui partage pourtant les valeurs de solidarit\u00e9 et d\u2019\u00e9galit\u00e9 pr\u00f4n\u00e9es par les assureurs mutualistes, mais pour qui le prix demeure le principal crit\u00e8re de s\u00e9lection.
Cette p\u00e9dagogique est d\u2019autant plus n\u00e9cessaire en marge de la promulgation de la loi PACTE qui invite les entreprises ext\u00e9rieures \u00e0 l\u2019ESS \u00e0 s\u2019interroger sur leur raison d\u2019\u00eatre, alors que cet engagement est au c\u0153ur m\u00eame des statuts des assureurs mutualistes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u2019\u00e9tude men\u00e9e par l\u2019AAM, en partenariat avec L\u2019Argus de l\u2019assurance, atteste que les fran\u00e7ais ont une bonne connaissance globale de l\u2019identit\u00e9 et des valeurs mutualistes.<\/p>\n","protected":false},"author":987,"featured_media":7836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49,23],"tags":[],"class_list":["post-3359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-publications-rapports"],"acf":[],"yoast_head":"\n\u00c9tude sur l\u2019identit\u00e9 et les valeurs mutualistes<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9tude men\u00e9e par l\u2019AAM en partenariat avec L\u2019Argus de l\u2019assurance, atteste que les fran\u00e7ais ont une bonne connaissance de l\u2019identit\u00e9 et valeurs mutualistes\" \/>\n<meta name=\"robots\" content=\"index, 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